Fashion designer Betsey Johnson's company filed for bankruptcy protection Thursday night in New York, following poor performance in its chain of retail stores according to New York Bankruptcy Lawyers.
The Chapter 11 filing by Betsey Johnson LLC will see most of the chain's 63 stores close, a person familiar with the matter said. Steven Madden Ltd., which owns the Betsey Johnson license, likely will keep four or five flagship stores in New York City and a few other cities, the person said.
The company employs about 400 people. Its largest creditors include Haskell Jewels, American Express Co. and FedEx Corp., according to the filing.
In the filing, the company said it started exploring strategic alternatives including a sale in January. The following month, it enlisted the help of Morpheus Capital & Advisors LLC to help it find new equity investors or sell the company, the filing said.
Morpheus reached out to 22 potential buyers and investors. The company was in the final stages of a deal to sell its assets earlier this month when the would-be buyer "abruptly" backed out, according to papers the company filed with the court. Negotiations with other potential purchasers failed to result in a deal, and the company decided to file Chapter 11 to sell itself to either a buyer that would keep it operating or liquidate its assets.
The designer was known for her over-the-top personality, designing clothes with bright neon colors and ending her runway shows by turning cartwheels. She founded her label in 1978 with a former model. The company had outlined plans to have 100 stores in 22 states by 2012.
In 2010, a stake in the business was sold to Boston-based private equity firm Castanea Partners. Steven Madden came into the picture that same year after the company breached loan covenants and was forced to restructure its debt. Steven Madden holds a 10% stake in the company and owns its intellectual property, and Castanea holds the remaining 90% stake.
The 2010 restructuring wasn't enough to make the company profitable again. In court papers, the Betsey Johnson Chief Financial Officer, blaming the U.S. recession's effect on "higher-end fashion apparel brands," said sales at the company's retail stores have fallen by more than 20% since 2007 and profitability has declined by more than 50%.
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